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Title Work

Title No: 18665

Title: Brand names and labeling games

Medium: Moving Image

Original Medium: Film


1973 (Release)

1973 (Copyright)

Original Summary:
"Via a humorous game show format the host, Marshall Efron, demonstrates how consumers can be misled by brand name packaging and advertising to pay more for less, underscoring the usefulness of checking labels against prices. Comprised of two segments, the first comparing brand to non-brand items and the second comparing similar-but-unequal volume packaging involving buzz-word marketing terms such as "Jumbo" and "Supreme". Educates the consumer on the value of comparison shopping, reading labels, and being aware of common packaging and marketing practices." - Summary from Worldcat. 

Countries of Origin: U.S.A.

Duration: 9 min 

Genres: Educational

Subjects: Consumer education; Labels

Executive ProducerPerlmutter, A.H.
DirectorSameth, Jack
Executive ProducerWillis, Jack

Items x1

18665-1Safety Film : Viewing print 

Contained By x1

Title NoTitle
4819St. Louis Public Schools educational film library